• Why I Was So Afraid to Niche (Even as a Marketer)

    Why I Was So Afraid to Niche (Even as a Marketer)

    Why I Was So Afraid to Niche (Even as a Marketer) You would think that as a marketer, I would have no problem picking a niche. I’ve been taught it over and over. “Define your audience, focus, become the expert, stand out in a crowded market.” Easy, right? Except somehow, when it came to my…

  • A Little Bit More About Me

    A Little Bit More About Me

    So, I’ve been doing marketing for a while now, and honestly? I feel like I’ve done a little bit of everything. Like, if it exists in marketing, I’ve probably touched it at some point. Social media? Check. Branding? Check. Content strategy? Yep. Event promotion, email campaigns, little hacks to make things pop? Also yes. Some…